B2B Sales Hiring · 15+ years in sales

Your B2B sales team isn't underperforming.
Your system is.

I help founders hire salespeople who actually close. Diagnose what's broken. Find the right person to fix it.

Get the hiring guide Or book an intro call
Free guide · No spam
Natalia Pavlova
15+years in sales
45B2B projects
EU·US·CISfounders served
The problem

Sound familiar?

You hired salespeople. Nothing changed.

iNew hires don't perform
iiYou still close deals yourself
iiiNo system — constant chaos
ivYou don't know who to fire

5

sales teams
built from scratch

45

projects in B2B

15+

years in
B2B sales

“

Hiring won't fix your sales

unless the system behind it works.

Free guide

Fix your B2B sales hiring in 3 days

A complete hiring system for B2B founders — from job ad to final offer.

  • Interview script
  • Scorecard
  • Sourcing strategy
  • Outreach templates

Get the free guide

Free · Sent to your inbox.

Send me the guide → No spam.
Intro call · 30 min · No pitch

I take 5 founders a month for these calls.

Here's who I work with best:

  • B2B founder selling globally in English (SaaS or consultative sales)
  • You have customers — now you're opening or rebuilding your sales team
  • Hiring a sales lead, manager, or first reps — especially if you've tried before and it didn't stick

If that's your situation — book in. If not, the guide will be more useful right now.

Book intro call → Free · 30 min · 5 founders / month
What I do

Full sales hiring, end-to-end.

I find, vet, and close your next sales hire — typically 2–4 weeks. Engagements start from €2,500.

If your last hires didn't stick, the problem is usually the system they walked into, not the people. Salespeople get tossed into chaos like kittens. Deeper engagements start with an audit of your setup before we bring anyone in.

The guide covers the how. The intro call is where we see if it fits.

After this

You'll understand:

Fix your sales team —
or keep guessing.

Get the guide Book intro call
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